The Fuelblue Story

An Unconventional Journey

or “How to Be an Overnight Success in Just Under 20 Years!”

I love making Planet Bonehead, and I want kids everywhere to learn about the incredible advancements happening everyday in green technology and STEAM fields. This is the story of how Planet Bonehead began years ago, and the incredible journey through education I've taken to get to now where I'm introducing Quantassey as well.

I'm just getting started...

PART 1

Let's Make... Something

2005

Original Bonehead skecthes

There’s no roadmap to creating an educational program that teaches kids about an issue most grown-ups prefer to ignore. My adventures on Planet Bonehead began in 2005 when I had the first conversation about a cartoon character called Bonehead with a client of mine.

Word to the wise: designing bone-shaped characters is... challenging.

We both had little kids at the time, and it turned out we both cared about the environment. So we set off to create a website community to help people become environmental activists. It was during this time I designed the original versions of Bonehead, T-Bone, and the gang (they weren't good), and started teaching myself video editing and animation.

2006

Original T-Bone skecthes

2007

Not every character made the cut

Pretty soon there were 4 of us working on PBh, and we were trying to find a way to gain traction. Here’s a video of me and my family wandering around a college campus in pure Bonehead fashion trying to get attention for the new venture. Soon after this adventure, my original partner left Planet Bonehead. And then there were three.

PART 2

Let's Make a TV Show!

My remaining partners and I set off to create a TV show. We tried pitching it to various stations like Nickelodeon, PBS Kids, and Cartoon Network, but nobody was interested in educational content. They only wanted the next Sponge Bob. When that route became a dead end, another partner left the team, leaving just two of us.

2009

2010

Undeterred, I decided to create the show myself. My remaining partner wrote the educational portions, while I worked on the stories, animations, music, and video editing. It was a slow start. I wasn’t thrilled with the original animation style, but you have to start somewhere.

We were finally getting attention, and were able to get our videos sold on DVD to teachers and schools through educational distributors at SAFARI Montage and Learn360. Then, Fox News (I know, right?) did a segment on us. Next, Charleston, South Carolina wrote Planet Bonehead into their official science curriculum! I was certain that PBh was set to take off in no time.


I was wrong :/

2011

Charleston, SC officially included Planet Bonehead in their district-wide curriculum

PART 3

Now What?

2012

It's important to keep in perspective that we made little to no money from PBh.

In fact, at times it was costing us money to produce.

My remaining partner and I each had families with little kids.

Everything we were doing was in our “spare time”.


Thank God for my wife's unending patience putting up with me.


We had some “big breaks” that just broke.

We trusted some people who made big promises but never came through.


It would have been easy to pack it in at this point.


But I had a better idea...

PART 4

Let's Make a Better TV Show!

I never really loved how the characters looked originally, so I redesigned them into the Boneheads we see today. All the original episodes I had animated with the old characters were completely redone with the new ones.

2013

Wishbone redesign

2014

Our distributors were transitioning from selling DVDs to streaming content into classrooms. Our new animated episodes with the revised characters began streaming into schools across North America, reaching over 300,000 kids each year. Surely “success” was just around the corner!

It wasn't. And don't call me Shirley.

My best friend Tony Walker helps me write every animated adventure, and he voices Pa Fossil too! One goal we had from the very beginning was to make an animated kids show that the grown-ups could also enjoy. So Tony and I make each episode a parody of different pop culture hits we loved as kids: Indiana Jones, Star Trek, Back to the Future, even Gilligan’s Island. This way there was fun for the kids, but also jokes and winks just for the grown-ups.

2015

Original Pa Fossil sketch. I told you designing bone-shaped characters is challenging!!

2016

We've reached the turning point in our story!

My last remaining partner departed Planet Bonehead.

This was my chance to go in a bold, new direction...

PART 5

Let's Make MY Shows!

2017

I wanted Planet Bonehead to inspire kids to learn more about STEAM fields. I wanted to begin using my love for art, science, design, and engineering to inspire kids to see a future full of optimism and possibilities. At this point, I began immersing myself in the worlds of green technology, future tech, and the Internet of Things.

Up until this point, Fuelblue and Planet Bonehead were two completely separate entities. Fuelblue was always my design studio. I started it in 1997 as a logo and web design company. I liked doing that work, but I knew that making websites for clients was just something I was doing to make a living. Creating inspirational content was where I wanted to be headed. I knew it back then, I just didn't know what that looked like... yet. So I started with an inspirational vlog series for other entrepreneurs like me. This is my favorite episode, I filmed it after taking my daughter to gymnastics practice one day.

2018

2019

Planet Bonehead was evolving into a program to teach kids about greentech. The technology that exists today is amazing, and falls well within STEAM lessons and NGSS standards. And the ideas for Quantassey were right around the corner.

I was just about ready to launch a whole new Planet Bonehead when…

// We're sorry, the world is closed //

// ERROR 2020 //

// Insert all the reasons why the pandemic pressed pause on my plans //

PART 6

Roadmap to the Future

Fuelblue re-launches.

It turned out the pandemic allowed me the time to transform PBh into a new greentech-focused program. And sitting around all day during lockdown gave me the time to invent Quantassey.

And now both programs are premiering globally in over 86 countries, including the UK and Australia, thanks to new distributors, ClickView and Boclips!

2023

2024

New episodes are being released throughout the 2023-24 and 2024-25 school years, available to stream into classrooms globally.

Plus, I'm planning on more community features for teachers, and an AI-powered research center.

I see Planet Bonehead and Quantassey (and potentially other programs) in every classroom in America, and the world. Kids don’t need to be taught that our future is important, they get that innately. The problem is, they forget it when they become grown-ups. So these program will always be here to inspire and empower a new generation of thinkers and innovators, ready to tackle our future challenges through creativity and science.

2033

and beyond

Copyright © 2024 Fuelblue and Bobby Donohue. All rights reserved. Fuelblue, Planet Bonehead, Quantassey, The Quantum Odyssey, It's Your Planet Too!, Think Like Engineers!, HOPE Headquarters, You Have the Power!, all logos, and all characters are trademarks of Bobby Donohue.


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