In today's VLOG, I meet with my friend and client Matt Towers at Towers Gymnastics. He shows me around his brand new gym, and we discuss a new video marketing series we're going to make together to market his growing business.
Matt also happens to be my daughter Kaila's gymnastics coach, which is how we know each other. We discussed the two main reasons a business can use a video marketing series:
1. showcase the business, and create an audience of interested people who can become customers/clients
2. create instructional videos for existing customers to explain your product/service once without needing to explain the same thing multiple times to multiple people.