Here’s my advice if you’re getting a little overwhelmed with all the social media options. The way people discuss social media for business can easily make you think that if you’re not a walking celebrity on every single one of these platforms, then you’re wasting your time.
I’m pretty sure that’s not the truth.
If you’re like most entrepreneurs, then you probably see the benefit of a solid presence on social media.
But you’re very busy either working ON or working IN your business.
Or both. Probably both.
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Servicing your customers, and providing the most value you possibly can is ultimately more important than winning the most Twitter followers contest.
Yes, it’s important to build an audience and a community around your brand.
Yes, it’s important that you have a social media presence.
But it’s not top priority, and it certainly isn’t anything to get anxious over.
Here’s my advice if you’re getting a little overwhelmed with all the social media options.
1. Make a LinkedIn profile.
And I’m not just talking about your name and job title. Put a picture in there. Fill the thing out completely.
Why? Because when you meet a new prospect, and they are trying to decide whether or not to do business with you, there is a very good chance they are going to look you up.
They’re going to search for you on Google, and they’re going to look you up on LinkedIn.
This is your chance to shine. If you have a complete profile, with real human connections, and real reviews and recommendations from those real humans, then they can lower their guard a bit.
But if all they get is a blank profile, well, that doesn’t really help.
2. You don't have to be everywhere.
Unless you have a team of people who can handle multiple social media accounts, chances are you will not have the time or resources to maintain more than one or two.
If that LinkedIn account is all you can handle, then so be it.
If you can handle more, then pick one at a time, and do as much as you can.
Which is the right one to choose? I can’t answer that for you. Choose one that is not only interesting and useful to you, but that is also a good place to meet people in your target audience.
3. Try to avoid creating social media ghost towns.
It’s better to have no presence on a particular social media site, than to have a presence, and not be present.
When that new prospect looks you up, they’ll also find the Twitter page, and Facebook page, and Instagram page, and whatever other page you have.
But if you haven’t been present in those accounts since the George W. Bush administration, then those accounts are not only not helping you win that business, they may actually be detrimental.
So, Is your social media media presence, or lack of one, keeping you up at night?
Well, please relax. Focus more on being the best YOU that you can be, and just use whatever tools work for you to share your awesomeness.