Results Follow Marketing Processes

You create a brand image but don’t implement it. You build a website but don’t use it beyond its just “being there”. You start, and stop, and start, and stop, giving up too soon. Results follow a process.

Branding your business is not something you do one day, and then sit back because it’s done.

It’s never done, it’s a never ending process.

Whether you’re honing your service offering, working with customers, or especially marketing yourself - the processes you put in place must be constantly worked, evaluated, improved, and worked, and implemented, and worked and worked and worked and worked and worked and worked and worked.

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The problem we all face, is that results are not usually immediate. When I started making this video series, I didn’t see any results at all for quite some time - except for the occasional “Hey Bobby, that was a cool video!”

I’m not doing this to become a famous YouTuber and make a million dollars from ads on my videos. I’m doing it for exposure, and to build my brand.

I don’t need a huge view count. I only need ONE person to see a video.

I need one person.

I need one new prospect to see my library of videos, and hire me - that’s happened a couple times already and will happen again.

I need one strategic partner to see my efforts and approach me to spearhead a new amazing project - that happened already too.

And I need you to see this video, and think of all the times you started a process, and then gave up on it because you weren’t seeing results.

Well, maybe you were looking for the wrong results. Or maybe you gave up a minute before the results were about to arrive. Results don’t just happen because you did something once or twice.

Results follow a process. And you have to work the process.