3 Obstacles Stopping Entrepreneurs from Making Videos

There are a lot of excuses entrepreneurs make to avoid making and using videos in their business. In this video I cover the 3 biggest that I've identified: lack of confidence, lack of equipment, and lack of time.

Video has got to be the most difficult marketing and branding medium available to us. Which is why so many entrepreneurs are either avoiding it, or using it sparsely. Well, here are 3 of the biggest obstacles to using video that I’ve identified.

1. Lack of confidence in how you look on camera.

Not many people are born with a flair for the camera. It can be disconcerting to see yourself on the screen, and hear your voice played back for you. If it’s any consolation to you, almost all of us feel that way. But please don’t use these insecurities as an excuse to avoid this opportunity.

Like I said, almost all of us have these feelings. And I promise you, your harshest critic is yourself. Your audience is looking for value from you. They’re not paying attention to the physical features that cause your distress. They don’t even notice.

2. Having the wrong equipment.

So many entrepreneurs worry that if their videos don’t look a certain way, or have the right lighting or sound quality, then there’s no point to making them.

This is false!

Yeah having a great camera and microphone is awesome. But it’s not nearly as important  as the message. Quality of content is far more important than quality of video. And by the way, if you have a modern smartphone, then you have everything you need to start making decent videos. Today’s phones have great cameras, and very good microphones. Just make sure you have lots of light, and a quiet space, and your videos will be great.

3. Having no time.

I spend hours on each one of my videos. So believe me, I know how much time videos take to write, film, record, edit, publish, and so on. It takes a lot of time.

But the payoff from video is great. More people watch video than read blog posts or listen to podcasts. Social platforms are becoming video platforms. Facebook’s main creation tool is now the camera. It takes a lot of time to make good videos. But that doesn’t mean you don’t have the time.

You know what you don’t have the time for?

You don’t have the time to go out of business.

You don’t have the time to watch your audience drift away because you aren’t producing the content they want.

You don’t have the time to keep writing blogs, sending emails, building funnels, asking the same questions in facebook groups over and over again, all the while trying to figure out why your business isn’t attracting the right audience and growing like you want!

I’m not saying you need to forego sleep and family time, and make videos all day. I like hustle as much as the next guy, but I don’t sacrifice my health or my family. You can find the time to make more and better videos.

Get out of your own head.

People want to love you and learn from you. They don’t care about the things that make you insecure. They don’t even notice them. Only you do. They don’t care if you have the greatest Canon or Nikon DSLR with a super duper lens, or an iPhone.

And they don’t want excuses.

They want to learn. They want solutions to their problems. They want to learn from videos. And they want to learn from you.